DISNEY'S ENCANTO

OVERVIEW

For CREATE I am a social media marketing senior consultant. For them, I directed all social media content for Disney’s Enacto movie. It was my responsibility to oversee all creative content productions that would be utilized for the films social media marketing and promotions. What that looked like in my day-to-day was providing social media and content strategy, fresh ideas, creative direction, and project management.

Disney provided us with various clips from. It was our job to present the magic visually and sonically in a way that would captivate an online audience. Encanto, went on to be one of the most successful films of 2021.