https://mjperkins.com/journal.htmlCreative direction, fashion, beauty, retail and culture. Essays by MJ Perkins.en-ushttps://mjperkins.com/journal/the-clean-girl-is-dead-good.htmlhttps://mjperkins.com/journal/the-clean-girl-is-dead-good.htmlThe clean girl did not disappear because people suddenly stopped liking simplicity. She is disappearing because perfection stopped feeling interesting.Fashion and Beautyhttps://mjperkins.com/journal/make-retail-playable.htmlhttps://mjperkins.com/journal/make-retail-playable.htmlMost retail gamification adds a game to the store. The more interesting opportunity is to make the store itself playable.Retail Futureshttps://mjperkins.com/journal/the-anti-perfection-era.htmlhttps://mjperkins.com/journal/the-anti-perfection-era.htmlClean girl, quiet luxury, curated feeds and flawless AI imagery may all be symptoms of the same thing: an exhausted culture of optimization.Culture and Commerce