DIRECTOR / CREATIVE DIRECTOR

Film, fashion and image making.

Commissions, collaborations and representation

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CHANEL independent campaign concept, yacht portrait

CHANEL independent campaign concept, reclining portrait

CHANEL independent campaign concept, miniature bag detail

CHANEL · A Return to Air

Fashion portrait in green with a shoulder bag

Seated fashion portrait in a green jacket

Full length fashion portrait in purple tailoring

GUCCI

Fashion study in a water cave, standing portrait

$YSL A Love Story fashion detail focusing on the belt and pleated black dress$

YSL · A Love Story

NIKE · The World Is Yours

Production method

How the shot works.

The shot is designed around a moving architectural portal. Layered miniature planes sit directly in front of a real location while the camera and rig travel together. Because each depth plane shifts across the frame at a different rate, the athlete and architecture appear to change scale in relation to one another, creating genuine optical parallax in-camera.

Practical parallax rig reference — camera and layered miniature move as one system

Reference image of a layered miniature camera rig used to create optical parallax — Physical setup reference — miniature architecture positioned between lens and real location

01Build layered architectural planes

02Place the miniature directly in front of the real environment

03Move camera and rig together to generate optical parallax

04Capture the perspective transition in-camera with athlete, location and practical depth

The practical system turns the campaign idea into a physical camera effect: real athletes moving through real locations while miniature architecture changes the viewer’s sense of distance, scale and power in-camera.

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CHANEL independent concept, cream coat and leather gloves beside a vintage car

Reclining fashion portrait in a cream coat and tall boots

CHANEL

Editorial studies

Exploring identity, purpose and the human experience through creative and artistic expression.

MJ Perkins

Director and Creative Director working across film, fashion, beauty and culture. More than a decade of creative leadership, from the original idea through production.

CIDER Gucci CHANEL Nike YSL Disney The New York Times The Weeknd / TikTok John Legend EA Sports Revolve Super Mario Bros Quintessentially Hanhoo Skin Meoded

Creative Direction & Production

From a point of view to a world.

I create films and images with a distinct point of view, using live action, photography and emerging techniques to explore character, atmosphere and emotion.

For commissioned work, I bring creative direction, art direction and production together, carrying the original idea through to the finished campaign.

On-set Image Direction

Campaign Development

Film & Photography

On-Set Technical Leadership

Creative Strategy

Branded Entertainment

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