MJ PERKINS

MJ Perkins | Director and Creative Director

Fashion image by Moses Jok’tan Perkins from an independent CHANEL inspired concept
Moses Jok’tan Perkins

Exploring identity, purpose and the human experience
through creative and artistic expression.

Explore the work ↓
SELECTED WORK FILM / FASHION / IMAGE MAKING
CHANEL independent campaign concept, reclining fashion portrait
CHANEL independent campaign concept, metallic bag detail
CHANEL independent campaign concept, intimate yacht portrait

CHANEL · A Return to Air

Seated fashion portrait in yellow
Gucci logo hero, seated portrait in purple tailoring
Fashion portrait in green with a shoulder bag
Seated fashion portrait in a green jacket
Full length fashion portrait in purple tailoring

GUCCI

Fashion study in a water cave, standing portrait
YSL A Love Story, gold belt detail and black pleated dress
YSL A Love Story full-length reflection study in the water
YSL A Love Story, intimate coastal portrait with wet hair and red lipstick

YSL · A Love Story

NIKE · The World Is Yours

See how we shot it below ↓
The World Is Yours · Production method

How we shot this.

We built the shot around a moving architectural portal. Layered miniature planes sat directly in front of a real location while the camera and rig travelled together. Each depth plane shifted across the frame at a different rate, changing the apparent scale of the athlete and architecture through optical parallax captured in camera.

Technique reference, not footage from this concept: camera and miniature move together
Reference image of a layered miniature camera rig used to create optical parallax
Setup reference: miniature architecture between lens and real location
01Built layered architectural planes
02Placed the miniature directly in front of the real environment
03Moved camera and rig together to generate optical parallax
04Captured the perspective transition in camera with athlete, location and practical depth

The practical system translated the concept into a physical camera effect. Real athletes, real locations and miniature architecture shifted the viewer’s sense of distance, scale and power.

View full concept ↗
CHANEL independent concept, cream coat and leather gloves beside a vintage car
Reclining fashion portrait in a cream coat and tall boots
Seated fashion portrait in a cream coat

CHANEL · AI Study

Exploring the boundaries of ethical AI use through fashion image making.

Editorial studies