International Director & Creative Director

Fashion image by Moses Jok’tan Perkins from an independent CHANEL inspired concept

Exploring identity, purpose and the human experience
through creative and artistic expression.

Explore the work ↓

SELECTED WORK FILM / FASHION / IMAGE MAKING

CHANEL independent campaign concept, reclining fashion portrait

CHANEL independent campaign concept, metallic bag detail

CHANEL independent campaign concept, intimate yacht portrait

CHANEL · A Return to Air

Independent campaign concept. Not commissioned or endorsed by CHANEL.

Fashion portrait in green with a shoulder bag

Seated fashion portrait in a green jacket

Full length fashion portrait in purple tailoring

GUCCI

Independent campaign concept. Not commissioned or endorsed by GUCCI.

Fashion study in a water cave, standing portrait

YSL A Love Story, gold belt detail and black pleated dress

YSL · A Love Story

NIKE · The World Is Yours

Independent campaign concept. Not commissioned or endorsed by NIKE.

See how we shot it below ↓

The World Is Yours · Production method

How we shot this.

We built the shot around a moving architectural portal. Layered miniature planes sat directly in front of a real location while the camera and rig travelled together. Each depth plane shifted across the frame at a different rate, changing the apparent scale of the athlete and architecture through optical parallax captured in camera.

Technique reference, not footage from this concept: camera and miniature move together

Reference image of a layered miniature camera rig used to create optical parallax — Setup reference: miniature architecture between lens and real location

01Built layered architectural planes

02Placed the miniature directly in front of the real environment

03Moved camera and rig together to generate optical parallax

04Captured the perspective transition in camera with athlete, location and practical depth

The practical system translated the concept into a physical camera effect. Real athletes, real locations and miniature architecture shifted the viewer’s sense of distance, scale and power.

View full concept ↗

CHANEL independent concept, cream coat and leather gloves beside a vintage car

Reclining fashion portrait in a cream coat and tall boots

CHANEL · AI Study

Exploring the boundaries of ethical AI use through fashion image making. Independent campaign concept. Not commissioned or endorsed by CHANEL.

MJ Perkins | Director and Creative Director