MJ Perkins signature

Director / Creative Director

Film, fashion and image making. Los Angeles.
Commissions, collaborations and representation
CHANEL independent campaign concept, yacht portrait
CHANEL independent campaign concept, reclining portrait
CHANEL independent campaign concept, miniature bag detail

CHANEL · A Return to Air

View concept ↗
Gucci logo hero, seated portrait in yellow
Gucci logo hero, seated portrait in purple tailoring
Fashion portrait in green with a shoulder bag
Seated fashion portrait in a green jacket
Full length fashion portrait in purple tailoring

GUCCI

Fashion study in a water cave, standing portrait
Fashion study in a water cave, profile
Fashion study in a water cave, seated portrait

YSL · Water / Stone

NIKE · The World Is Yours

View concept ↗
CHANEL independent concept, cream coat and leather gloves beside a vintage car
Reclining fashion portrait in a cream coat and tall boots
Seated fashion portrait in a cream coat

CHANEL

Fashion portrait in a white dress on an estate lawn
Denim fashion portrait beside a vintage car at desert sunset
CIDER fashion visual with floral artwork and logo

Fashion & Character

Beauty closeup with statement ring

Editorial studies

MJ Perkins headshot
Exploring identity, purpose and the human experience through creative and artistic expression.
MJ Perkins
Director and Creative Director working across film, fashion, beauty and culture. More than a decade of creative leadership, from the original idea through production.
Selected commercial work + independent concepts
CIDER Gucci CHANEL · Independent concept Disney The New York Times The Weeknd / TikTok John Legend EA Sports Revolve Super Mario Bros Quintessentially Hanhoo Skin Meoded
Creative Direction & Production

From a point of view to a world.

I create films and images with a distinct point of view, using live action, photography and emerging techniques to explore character, atmosphere and emotion.

For commissioned work, I bring creative direction, art direction and production together, carrying the original idea through to the finished campaign.

On-set Image Direction
Campaign Development
Film & Photography
On-Set Technical Leadership
Creative Strategy
Branded Entertainment

Start a Conversation

For commissions, representation and creative collaborations. Tell me what you would like to make.

For partnerships, brand work, and representation inquiries.
Typically responds within 24 hours.