DIRECTOR / CREATIVE DIRECTOR

Film, fashion and image making.

Commissions, collaborations and representation

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CHANEL independent campaign concept, yacht portrait

CHANEL independent campaign concept, reclining portrait

CHANEL · A Return to Air

Independent campaign concept. Not commissioned or endorsed by CHANEL.

Fashion portrait in green with a shoulder bag

Seated fashion portrait in a green jacket

Full length fashion portrait in purple tailoring

GUCCI

Independent campaign concept. Not commissioned or endorsed by GUCCI.

Fashion study in a water cave, standing portrait

$YSL A Love Story fashion detail focusing on the belt and pleated black dress$

YSL · A Love Story

NIKE · The World Is Yours

Independent campaign concept. Not commissioned or endorsed by NIKE.

See how we shot it below ↓

The World Is Yours · Production method

How we shot this.

We built the shot around a moving architectural portal. Layered miniature planes sat directly in front of a real location while the camera and rig travelled together. Each depth plane shifted across the frame at a different rate, changing the apparent scale of the athlete and architecture through optical parallax captured in camera.

Technique reference, not footage from this concept: camera and miniature move together

Reference image of a layered miniature camera rig used to create optical parallax — Setup reference: miniature architecture between lens and real location

01Built layered architectural planes

02Placed the miniature directly in front of the real environment

03Moved camera and rig together to generate optical parallax

04Captured the perspective transition in camera with athlete, location and practical depth

The practical system translated the concept into a physical camera effect. Real athletes, real locations and miniature architecture shifted the viewer’s sense of distance, scale and power.

View full concept ↗

CHANEL independent concept, cream coat and leather gloves beside a vintage car

Reclining fashion portrait in a cream coat and tall boots

CHANEL · AI Study

Exploring the boundaries of ethical AI use through fashion image making. Independent campaign concept. Not commissioned or endorsed by CHANEL.

Editorial studies

Exploring identity, purpose and the human experience through creative and artistic expression.

MJ Perkins

Director and Creative Director working across film, fashion, beauty and culture. More than a decade of creative leadership, from the original idea through production.

CIDER Gucci CHANEL Nike YSL Disney The New York Times The Weeknd / TikTok John Legend EA Sports Revolve Super Mario Bros Quintessentially Hanhoo Skin Meoded

Creative Direction & Production

From a point of view to a world.

I create films and images with a distinct point of view, using live action, photography and emerging techniques to explore character, atmosphere and emotion.

For commissioned work, I bring creative direction, art direction and production together, carrying the original idea through to the finished campaign.

On-set Image Direction

Campaign Development

Film & Photography

On-Set Technical Leadership

Creative Strategy

Branded Entertainment

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