( WAVE XR / TIKTOK / THE WEEKND )
The Weeknd Experience is a live virtual concert produced by Wave XR and TikTok starring grammy award winning artists, The Weeknd.
As Wave XR’s creative marketer it was my duty to develop the campaign strategy, manage multiple promotional channels, including the influencer strategy, pr, and provide creative direction on all promotional assets.
The objective of the campaign was to spread awareness towards the live event and to get as many viewers as possible. Additionally we wanted to increase both Wave XR’s brand to being a formidable form of streaming entertainment while positioning TikTok as an innovative platform that provides multiple ways of engaging their audience.