( EA SPORTS / AYZENBERG GROUP )
Need For Speed is a racing video game franchise published by EA Sports.
As the social media director for this gaming title it was my responsibility to build a robust community. I also provided creative direction for promotional assets and acted as producer over all content creation for each social media platform. When I first began the title had a social media community of 120,000 people. In a 4 year period my community grew to over 18 million people on Facebook, 1 million followers on Instagram, over 500K on Twitter, and over 2 million subs on YouTube.