NEED FOR SPEED

( EA SPORTS / AYZENBERG GROUP )

OVERVIEW

Need For Speed is a racing video game franchise published by EA Sports.

As the social media director for this gaming title it was my responsibility to build a robust community. I also provided creative direction for promotional assets and acted as producer over all content creation for each social media platform. When I first began the title had a social media community of 120,000 people. In a 4 year period my community grew to over 18 million people on Facebook, 1 million followers on Instagram, over 500K on Twitter, and over 2 million subs on YouTube.

HIGHLIGHTS
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