MJ Perkins | Creative Director

Image Director & Creative Director

Directing across Photo, Motion, and Vertical Systems.

Inquiries: Image Direction & Creative Representation

Journal

Designed to take attention. Built to hold it. The work is not content for content’s sake. It is signal, pacing, and systems that carry brand memory further.

From the system

I direct work that sits between editorial image-making and platform-native behavior.

Interactive Case Studies

Gucci Chanel Disney The New York Times The Weeknd / TikTok John Legend EA Sports Revolve Super Mario Bros Quintessentially Hanhoo Skin Meoded

Social & Cultural Systems

Platform First. Still Directed.

Some work is made to move like the platform. Familiar enough to feel native, strong enough to stay directed. Not overworked. Not random. Built for how people actually consume and share.

Image & Creative Direction

Total Image Ownership from Strategy to Set.

I architect the visual systems that define modern luxury, then lead the set to ensure the strategy is executed with technical precision.

Moving between high-level brand logic and on-set direction across Photo, Motion, and Vertical ecosystems.

On-set Image Direction

Campaign Architecture

Cross-Platform Visual Logic

On-Set Technical Leadership

Brand System Stewardship

360° Content Ecosystems

Start a Conversation

For brands looking to move with intention. Tell me what you are building, where the tension is, and how you want the work to feel.

For partnerships, brand work, and representation inquiries.