Director, Creative Director & Art Director

Creative strategy, production and campaign management across film, photography and vertical video. Based in Los Angeles.

Inquiries: Image Direction & Creative Representation

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Designed to take attention. Built to hold it. The work is not content for content’s sake. It is signal, pacing, and systems that carry brand memory further.

From the system

I direct work that sits between editorial image-making and platform-native behavior.

Interactive Case Studies

CIDER Gucci Chanel Disney The New York Times The Weeknd / TikTok John Legend EA Sports Revolve Super Mario Bros Quintessentially Hanhoo Skin Meoded

CIDER Valley Fair Campaign

I led the CIDER Valley Fair campaign from concept through completion, bringing together creative strategy, creative direction, art direction, production and campaign management.

The work included PR box design and campaign execution for the store launch. Explore the campaign recap, PR box, mall design and behind the scenes footage in the CIDER case study above.

Discuss your next campaign

Social & Cultural Systems

Platform First. Still Directed.

Some work is made to move like the platform. Familiar enough to feel native, strong enough to stay directed. Not overworked. Not random. Built for how people actually consume and share.

Creative Direction & Production

Total Image Ownership from Strategy to Set.

I architect the visual systems that define modern luxury, then lead the set to ensure the strategy is executed with technical precision.

I partner with brands on creative strategy, art direction, campaign films, photography and vertical video, leading production and campaign management from concept to delivery.

On-set Image Direction

Campaign Architecture

Cross-Platform Visual Logic

On-Set Technical Leadership

Brand System Stewardship

360° Content Ecosystems

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For brands looking to move with intention. Tell me what you are building, where the tension is, and how you want the work to feel.

For partnerships, brand work, and representation inquiries.