Gucci · Portrait Study · Art Direction

Portrait Study

A portrait exploration about identity, truth, insecurity and how much of ourselves we allow an image to hold.

Gucci portrait study in yellowGucci portrait study in purple tailoringGucci portrait study in green with shoulder bagGucci portrait study seated in green
Gucci portrait study full length in purple tailoring
Concept / Intent

The idea

The starting point was the honesty and restraint of Gucci portraiture, but the real question was personal: what happens when that visual language passes through my own culture, perspective and creative instinct?

Creative Approach

Color, styling, posture and directness became tools for pushing past performance and toward something more exposed. The work sits in the tension between how we present ourselves and what we are actually carrying underneath. The goal was not imitation but translation.

MJ Perkins / 3AM — Creative Direction, Concept Development, Art Direction, Portrait Direction and Visual Development.
Creative Direction · Film · Image Making

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