A retail launch campaign connecting creative strategy, physical brand experience, creator outreach and production.
The New York Times · DealBook · Image DirectionThe New York Times: Luxury Without the ClichésEditorial visual storytelling designed to communicate exclusivity and hyper-personalization without relying on familiar symbols of wealth.
The Weeknd · TikTok · Wave XRThe Weeknd ExperienceA social-first launch system for an augmented-reality live concert built to turn a digital broadcast into a global cultural moment.
EA Sports · Battlefield · Need for SpeedTurning Game Marketing Into CommunityCreative direction and social content systems designed to turn casual players into large-scale fan communities.
Super Mario Bros. Movie · Campaign StrategyBringing the Mario Universe Into the Real WorldA global campaign system built around nostalgia, cultural participation and the fictional Brooklyn plumbing company.
Disney · Encanto · Film MarketingTranslating the Magic of Encanto Into SocialA digital campaign system built to turn the film’s music, characters and visual world into sustained online conversation.
CHANEL · Original Campaign ConceptA Return to AirA film and image concept about pressure, perspective and the rare luxury of hearing yourself again.
Nike · Creative Exploration · Film DirectionThe World Is YoursA visual study about perspective, fear, agency, movement and self-belief.
Gucci · Portrait Study · Art DirectionPortrait StudyAn exploration of identity, truth, insecurity and how much of ourselves we allow an image to hold.
YSL · Fashion StudyYSL: A Love StoryAn intimate fashion study where water, stone, desire and image-making collapse into the same moment.