Disney · Encanto · Film Marketing

Translating the Magic of Encanto Into Social

A digital campaign system built to turn the film’s music, characters and visual world into sustained online conversation.

Disney Encanto campaign key artDisney Encanto social campaign creativeDisney Encanto social campaign creative
Campaign / Assignment

The brief

Disney needed a robust digital strategy to launch Encanto, translating the magic and music of the film into a highly engaging online campaign.

Creative Approach

We built a social media marketing ecosystem driven by influencer partnerships and content creation, crafting a digital narrative designed to resonate with fans.

Creative Director; Social. Led overarching social strategy, oversaw content production, directed key-art and trailer language and managed influencer partnerships.
More Selected Work
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Creative Direction · Film · Campaigns

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For commissions, campaign leadership, directing, representation and creative collaborations.

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