The New York Times · DealBook · Image Direction
The New York Times: Luxury Without the Clichés
Editorial visual storytelling designed to communicate exclusivity and hyper-personalization without relying on familiar symbols of wealth.
Campaign / Assignment
The brief
The New York Times DealBook needed to visually capture the secretive world of private concierges like Quintessentially. The visual narrative had to convey exclusivity and hyper-personalization without relying on tired tropes of wealth.
Creative Approach
We focused on quiet luxury and bespoke access. I directed the visual storytelling to highlight the people and environments that define this world, ensuring the imagery felt as premium as the services described.
Image Director & Creative Director. Directed visual storytelling and editorial captures, sourced environments, curated wardrobe and directed on-set execution.
Creative Direction · Film · Campaigns
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