Super Mario Bros. Movie · Campaign Strategy

Bringing the Mario Universe Into the Real World

A global campaign system built around nostalgia, cultural participation and the fictional Brooklyn plumbing company.

Campaign / Assignment

The brief

Universal and Nintendo needed a global viral campaign to drive ticket sales for The Super Mario Bros. Movie, tapping into nostalgia while attracting Millennials and Gen Z.

Creative Approach

We brought the Mario universe into the real world. We launched a fictional Brooklyn plumbing company, executed localized guerrilla marketing and expanded the campaign through food, beauty and lifestyle brand collaborations.

Creative Director. Directed the plumbing commercial and VHS language, oversaw physical flyer rollout, expanded reach through brand integrations and helped architect the social ecosystem around the campaign.
More Selected Work
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Creative Direction · Film · Campaigns

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