EA Sports · Battlefield · Need for Speed

Turning Game Marketing Into Community

Creative direction and social content systems designed to turn casual players into large-scale fan communities.

Need for Speed social campaign creativeBattlefield social campaign creative
Campaign / Assignment

The brief

EA Sports needed to scale social footprint and fan engagement for Battlefield and Need For Speed, transforming game marketing into robust social communities.

Creative Approach

As Social Media Image & Creative Director, I acted as lead producer and provided creative direction over content creation. I built promotional assets and content systems designed to turn casual players into loyal community members.

Creative Direction; Social. Portfolio reporting records Battlefield growing from 60,000 fans to more than 7 million on Facebook and 2 million on Instagram, and Need for Speed growing from 120,000 to more than 18 million on Facebook and 1 million on Instagram.
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Creative Direction · Film · Campaigns

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