CIDER · Campaign Launch · Creative Direction

CIDER Valley Fair: From Concept to Launch

A retail launch campaign connecting creative strategy, physical brand experience, creator outreach and production.

Creators at the CIDER Valley Fair launchCreator visit at CIDER Valley Fair
Campaign / Assignment

The brief

Develop and deliver the creative campaign for CIDER’s Westfield Valley Fair store launch, connecting the campaign concept, physical brand experience and creator outreach.

Creative Approach

I led the campaign from concept through completion: setting the creative strategy, defining the creative and art direction, overseeing production and managing campaign delivery. I also designed the PR box, extending the campaign idea into a physical experience for creators.

Creative strategy, creative direction, art direction, production, campaign management and PR box design.
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Creative Direction · Film · Campaigns

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