The Weeknd · TikTok · Wave XR

The Weeknd Experience

A social-first launch system for an augmented-reality live concert built to turn a digital broadcast into a global cultural moment.

The Weeknd Experience campaign visualThe Weeknd Experience campaign rollout
Campaign / Assignment

The brief

Wave XR and TikTok needed to launch an augmented reality live concert featuring The Weeknd, executing a social-first campaign to drive massive viewership.

Creative Approach

We built an immersive marketing ecosystem blending XR storytelling with out-of-home advertising and influencer partnerships, transforming a digital broadcast into a global cultural moment.

Image Director & Creative Director. Directed key art and visual identity, led the Times Square out-of-home rollout and architected creator-led social strategy. Campaign reporting on the portfolio records 275,000 concurrent viewers and 3 billion campaign views.
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Creative Direction · Film · Campaigns

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