MJ Perkins develops campaign ideas from the strategic problem through concept, creative direction, production and final execution for brands, agencies and creative partners.
A campaign becomes stronger when strategy and creative are developed together. I translate business and audience objectives into a central creative idea, then build the visual and narrative system that can carry that idea across channels.
That can include campaign platforms, films, photography, creator work, social, retail or branded experiences. The goal is coherence without repetition.
For directing, creative direction, campaign work, representation and production partnerships in Los Angeles, New York or internationally.
Discuss a project